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Advertising for Augmented Reality
As mobile devices are becoming more ubiquitous, there have been attempts to build applications that use augmented reality to provide the user with information about a person's surroundings. Augmented reality works by using a camera to take a picture of the environment a user is in, and using GPS to track user location and orientation, and then an application can process the image to include useful information by creating an overlay on top.
One such application of augmented reality is Wikitude. There are many advertising opportunities that can come from this platform, since an advertisement can now seemingly interact with the real world, so it is no longer limited to a 2D poster on the wall.
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